Kaplan Business School – Cultural Degustation
Art Direction & Poster Design
I was asked by Kaplan Business School, Sydney to create a multicultural experience to be displayed at the Student Breakout Area. I have decided to use a series of posters and typography to feature recipes from all over the world to immerse the audience into the distinctive visual elements of each country.
The design itself is kept intentionally flat, using only one font and colour. Each poster is designed in a way to summarise the country and the recipe featured. It hovers between a guideline and a narrative journal that tells the story of each country, portraying it through a comprehensive and diversified narration through the use of words and photography.
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