Helsinki Zoo - Logo Redesign
Corporate Branding

This project is the Redesign of the Helsinki Zoo logo. The snow leopard is a prominent attraction at Finland’s Helsinki Zoo. The use of negative space is to evoke the feeling of mystery and power of its main attraction, the Snow Leopard. The use of a rather neutral font in the logo was to allow the logo to endure time and trend.

Left: Application of the logo on a storefront located within the zoo and it’s surrounding premises.

Right: Application of the logo on the uniforms of the zoo’s staffs and wearable merchandise.

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