H&M Annual Report 2012
Art Direction & Editorial

H&M is a Swedish clothing label well known for it’s tailored clean looks and affordable pricing. I have decided to design it’s 2012 annual report and an advertising poster. In terms of the contents layout, I tried come up with something that is clean and simple. I’ve opted to use negative space to control the contents and the eyes of the readers to emphasize on the hierarchy of the contents presented. Besides that, I have also implemented some thin, subtle lines to separate different contents to make the layout clean and organized.

+61 (04) 1138 7954
+60 (14) 9225 166

Copyright © 2015. All pictures featured on this website are copyrighted by their respective owners. If you are the owner of original content featured on this site and would like it removed please contact me and your work will be removed immediately and without question. I respect intellectual rights and I would gladly remove your work.