H&M is a Swedish clothing label well known for it’s tailored clean looks and affordable pricing. I have decided to design it’s 2012 annual report and an advertising poster. In terms of the contents layout, I tried come up with something that is clean and simple. I’ve opted to use negative space to control the contents and the eyes of the readers to emphasize on the hierarchy of the contents presented. Besides that, I have also implemented some thin, subtle lines to separate different contents to make the layout clean and organized.
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